Putting your location in front of the world’s investors.
Our Services
Trade Show/ Event Lead Generation
Make the most of event participation
Significant investment is made by entities who participate in trade shows and the most productive way to maximise on this investment is through dedicated lead generation programmes.
Lead Generation offers trade show stakeholders guaranteed high value meetings with specific targeted companies/investors that fit with strategic priorities and contribute to achieving KPIs relating to investor attraction. Investment attraction requires facetime with target company/investor entity representatives to build relationships and nurture opportunity pipelines.
Through event lead generation programmes, GrowFDI will identify, invite and secure meetings for the stakeholders at the selected trade show or specific side-events connected to a tradeshow. The lead generation team are responsible for extending invitations to delegations from companies in the target industry sectors identified and any wish list companies identified by stakeholders.
A dedicated team of lead generation experts use a targeted three prong approach (phone calls, email and LinkedIn) as well as a well establish business network, to identify and connect with potential investors and schedule 30-minute introductory meetings. Outreach will include continued follow-up with companies/attendees and prequalification of leads with individual meeting profiles outlining project specifics.
Throughout this process, the GrowFDI team will collect strategic business intelligence on the company / investor and their investment outlook and intention to invest in the target geography, and any other specific intelligence points requested by the client.
-
Each trade show/event lead generation programme includes the following:
In depth preparation and launch
Creation of customized target list of growing/expanding companies / attendees that may have potential interest in expansion / investment into the specified market/region
Personalized outreach via phone, email and social media to multiple C-level decision makers and pre-qualified representatives of target companies / investors
Commitment to outreach to all of target list of companies with best effort basis to maximize meetings scheduled with a guaranteed agreed minimum of pre-qualified high level meetings
Scheduling & management of pre-qualified meeting agendas with accompanying investment project profiles
Monthly/weekly status calls and reports
On site support to make warm introductions to prospects and manage any on the ground rescheduling required.
Final report including data analysis and segmented database
Follow-up with high-priority prospects identified at show and dentification / outreach to high-priority companies / targets identified during show
Road Show Lead Generation
Maximise number of leads, and notoriety of region in key geographies
Often geographic priorities are identified in the development of an investment attraction strategy due to a concentration of a target sector in a particular region or a favourable trade agreement that increases the ease of doing business with a particular country.
In these cases, it can make sense to target a region for a mission trip or road show in order to make in person connections with high priority high growth companies, outside of a trade-show context.
In this instance, lead generation experts can deliver research and business intelligence indicating investment preparedness by companies headquartered or located in a specific region and conduct a meeting campaign in that region over several days.
-
Each mission trip lead generation programme includes the following:
In depth preparation and launch
Creation of customized target list of growing/expanding companies located in the target geographic area that have C-Suite decision makers on site
Personalized outreach via phone, email and social media to multiple C-level decision makers and pre-qualification of leads to ensure interest in expansion or investment
Commitment to outreach to all companies / investors in target list with best effort basis to maximize meetings scheduled with a guaranteed agreed minimum of pre qualified high level meetings
Scheduling & management of pre-qualified meeting agendas (with consideration to travel time) with accompanying investment project profile
Monthly/weekly status calls and reports
On the ground logistical and technical support to ensure travel between meetings, to make warm introductions, and providing guidance and expertise where needed, including amid meetings to guide agenda
Final report, segmented database and follow up recommendations
Data Collection, Processing and Analysis
Use data driven lead generation to grow investment
Many trade shows offer the opportunity to capture data with badge scanning software for on stand visitors. Grow FDI's team of experts can collate, process and analyse this data and make tiered priority follow up recommendations for maximum return on event participation and to ensure the most high-value leads are exploited.
This process Involves support across pre, during and post-show phases with the client team.
-
Pre show
GrowFDI will work with the client team to understand what information the show will be collecting/scanning from attendees.
GrowFDI will liaise with show organisers to coordinate possibilities for additional data collection outside of the usual data collected on attendees.
Support designing a questionnaire to gather the information needed on priority topics from attendees.
Support in recommending the best ways to gather target data from stand visitors at the show to ensure target priorities can be identified.
Provide support in creating a tiering system for on-site visitors to ensure the most high-value leads are captured and that their expansion / investment potential can be exploited by the client for follow up based on urgency.
During
On site support to collate and sort data in real time.
Organise the data collected in real time to identify top prospect priorities that meet the agreed criteria and recommend to target for meetings at the show.
Provide support to on stand staff working to gather the data to ensure all data points are touched upon for each visitor.
Provide on-stand staff to conduct badge scanning data collection if required.
Post
Immediately post-event ensure data is reviewed and sorted based on the pre agreed tiering system for follow up.
To ensure continued momentum, deliver tiered list shortly following show, e.g. 1 week max following end of show.
Delivery of a final report with recommendations for follow-up methods for priority attendees.
Lead Nurturing,
Benchmarking and Strategy
Using decades of consultancy experience to hone your strategy
With a strong background in FDI and economic development consulting, Grow FDI's team of experts can provide a full range of additional consultacy support and services for governments and government-owned entities working to attract investment.
These include, but are not limited to:
Lead Nurturing Support. Guidance and training in how to nurture leads through the investment cycle, how to best connect with investors and how to move the lead through to site visit and completion.
Benchmarking against other locations/regions and best practice training and case studies.
Strategy support. This includes market analysis and sector analysis and comprehensive guidance on the best targets and investment attraction strategy tools to connect with high priority targets to deliver on investment attraction goals. This also includes geopolitical and macro-economic analysis to identify key global investment trends and risks and recommendations on how to confront them.
Investment attraction training for your team. This can take the form of an FDI training workshop or the team can offer more indepth support embedding into an organisation for a period of time to create the correct framework to deliver on investment attraction goals.
Content, Messaging and Thought Leadership
Deliver key messages to the international investment community and position key personnel as industry thought leaders.
Many trade shows now offer exhibiting organisations the opportunity to host conference sessions, or a full agenda of content on stand at the event, or the option to nominate speakers or develop sessions to be delivered as part of the main show programme. These occasions offer investment attraction campaigns the opportunity to drive awareness of investment climate and possibilities for the international investment community and also drive interested attendees to your exhibition / pavilion.
The GrowFD team can offer a full scope of event content development and management. Consultants will conduct in-depth research into current trends and challenges in priority sectors and international investment markets, to ensure the content developed for the presentation covers the most recent trends and priorities for targeted attendees exploring investment in foreign markets, particularly in the GCC.
Simultaneously, consultants will work towards driving foot traffic to the presentation by implementing strategic marketing campaigns. Through various channels like social media, email, and targeted advertisements, these services create excitement around the event, attract potential attendees, and boost overall participation.
In-market Representation
In-market representation enables remote clients to ensure continuous lead generation and investment promotion processes in markets they do not maintain direct/corporate representation in.
GrowFDI can act as an in-market representative for your organization in the EEA / Benelux / UK markets, making regular appearances at smaller trade events and/or conferences that would not justify the travel of your team, can maintain regular contact with high-priority companies / investors in those geographies, and can conduct introductory meetings with new potential high-priority clients on your behalf.
In this instance, GrowFDI staff would be able to share key apsects of your investment promotion strategy as defined by a strict pre-agreement, and direct all investment-ready leads to your team.
The benefit of in-market representation to your organization is in maintaining a quasi-representative entity that will promote your interests in a high-value market, without associated expansion requirements such as office space, staff or other potentially highly-cost requirements.
